Fulfill Your Printing Needs Through - Orange County Direct Mail
One of the most essential parts for direct mail campaign is superior quality of print. There are many direct mail marketing companies that offer deal on print. In some cases it will actually turn out to be cheaper if you have designed your materials in earlier stage and later on print them in some other shop.
The job of printing will appear to be as a complex and mysterious but you must make sure to have a clear conversation with the printer explaining them your expectations from direct mail printing. Orange county printing is one such printing organization that ensure in providing quality print results no matter what’s the size of print is. Finalize your design and check out the format that you require to be printed. Once you finalize your design Orange County Direct Mail will make a print copy in black and white so that you come to know how your finish product will look like. Once you are satisfied we will go ahead with printing your direct mail materials.
List below are few types of printing that will help you in deciding to select the one that you require for your print job
Digital print
It is most modern type of printing activity; which is still rarely in use for large scale direct mail print. This method allows you to print your materials straight from a computer without getting worried about plate or type settings. This methodology is well suited for small jobs that require quick turnaround time.
Gravure print
In this technique your selected design is etched on metal plates (usually copper) and then it is press-printed directly onto the paper. This technology will produce a high quality of print, but it is quite expensive.
If we look upon Rotogravure print over here it follows same principle but the difference is laid on image (i.e.) image is first etched on roller and then it is graved on plate. This methodology is useful in commercial printing activity like printing of newspapers and magazines.
Offset lithography print
This technique of print is also known as “litho printing”, as it is most popular method used for high volume printing. Over here images are imprinted (“offset”) through plate or roller against a rubber surface (usually a roller), and then it is imprinted to paper. It is one of the most cost effective methodologies.
If your job of direct mail print entails for printing on materials rather than paper or card, then you may even require screen printing (“silk printing”) or thermography.
Orange County Direct Mail will make certain to check the quality and weight of the paper in which you’re going to have print of your direct mail materials. Paper which is of superior quality, high GSM paper which will not cost you more but if you are going to print booklets or leaflets that has several pages then it is will cost a bit high.
In terms of ink that is going to be used to say you that it will require two types one been the Pantone Matching System (PMS) and another one is Four Color Printing (CMYK). PMS ink is used to print the materials with fewer colors whereas CMYK will make use of black, magenta, cyan, and yellow so as to recreate almost any color.